SEO Strategy: 5 Tips for Success in 2024!
Every day search engines become more efficient in delivering results to those searching for something, and from this the SEO strategy in your marketing becomes fundamental.
It has never been so important to know how to use SEO and Digital Marketing in favor of sales.
That phase where you only followed the basics with title, description and a text with images and topics without planning, no longer generates results.
SEO strategy and digital marketing
Anyone who wants to be found on the internet nowadays needs to think about a good SEO strategy combined with their digital marketing , and SEO is just the beginning, for your online business to gain the attention it deserves, you will need to think carefully about optimizations for engines. search and you can’t leave anything behind.
More and more people are changing the way they search, whether by text or voice, using objective and simple terms or something more complex, and this makes the way we work change.
Furthermore, we have new companies coming online every day, new businesses every day to compete with what you do. And if you want to be successful online and dominate sales you need to start taking action.
Regardless of the search engine, be it Google or Bing, or any other site, you always have to think about being better.
We know that Google always brings new updates and this forces us to constantly improve our work in order to be among the first, and a good SEO strategy helps with this.
And to maintain positions at the top of searches, you need to have your SEO marketing strategies well defined , this puts you ahead of your competitors, especially because most don’t do it.
You need to think beyond basic SEO optimization adjustments , and for that I have brought some tips and recommendations to help you stand out in 2024.
SEO strategy to apply to your business
If you want to sell more from now on, you need to stand out to achieve the desired online success for your business.
1 – Focus on your brand’s online presence and reputation
Anyone who wants to sell a lot first needs to have a strong online presence compared to their competitors, their brand needs to convey trust and security to their customers.
Social networks help a lot at this point, as they reinforce your actions with your SEO strategy and digital marketing actions.
Be very active on the main channels where your customer is, you need to ensure presence and visibility wherever they are.
Also try to answer all the questions and comments they leave for you on social media, YouTube channel and blog.
You need to unify strategies, imagine putting a new product up for sale, posting photos on social media, asking people to check it out on the website and come back to leave their opinion. Or perhaps encourage research into your product or brand, and even a product review on video.
The idea is to combine everything!
To reach as many people as possible and thus generate more sales, you need to have a good digital marketing strategy that combines SEO, social media actions and paid traffic.
They all work towards a common goal, generating more online sales for your business.
When they work together, results are achieved faster.
See what type of content you make today and how you can improve it. Once you’ve managed to identify and improve, try to increase it to reach even more people.
2 – Optimizing SEO and GMN (Google My Business)
To achieve the best results with your website, you need to strengthen it and define your digital marketing strategies well.
Both SEO and your website need to be well optimized and functional.
One way to check this is by carrying out an SEO audit on the website, where you will check all possible errors and correct them.
Some points of the SEO audit:
- Check for 404 pages
- Redirects
- Content Optimization
- Website speed
- Other important factors
Once you’ve checked everything on the technical side and seen that everything is working well, this will help, as your site will have a better chance of ranking.
Most companies do not pay due attention to SEO, and this is essential to gain good positions on Google, especially if they are not running ads.
At this point, whoever does it comes out ahead!
Another very important point within the SEO strategy is to look at Google My Business , filling it out completely and optimizing it makes all the difference.
When we talk about local businesses, a Google My Business listing counts for a lot.
Most people when searching on Google look at the company’s reviews and rating before making the decision to purchase the product or service.
And once again companies don’t give it due importance, and as I said before, those who do come out ahead!
So answer me, have you been using Google My Business?
Whenever you make any changes to your NAP (Name, Address, Phone), a very common term when we talk about SEO which is Name, Address, Phone, make sure they are updated on your website, Google My Business and social media , and any other place where your business address appears.
This is important because it helps customers reach you.
3 – Context-based PPC campaigns
Paid traffic is a digital marketing strategy that from now on will be essential for any business and should always be present among actions, because it brings an ROI and a high conversion rate compared to other actions.
But to be able to generate this result, you will need to configure and optimize your paid traffic campaigns to always generate the best possible result.
And when selecting keywords, also look at how people search for your products and services. There will always be many important queries that you may not have included in the campaign and this requires constant review to optimize.
Always look at the question snippets, it’s the “People also ask” section, this part can help you come up with ideas to help in the context of the research and intention of customers with purchasing potential.
This will help you optimize your keyword research and improve your SEO and paid traffic strategy .
The big difference in the marketing strategy is combining paid traffic with SEO, this boosts your results, improves ROI and sales conversion rate.
With paid traffic, you create a strategy to directly reach customers based on their search intent.
And you can achieve this with paid ads and producing quality content, the point is to generate value.
4 – Voice search is reality
Voice search today is a very interesting feature, which makes everyday life much easier, and already makes a difference in many situations. It’s here to stay and it should stay that way for a long time.
Having a website optimized with this in mind is important and makes a difference in conversions when applied together with the SEO strategy.
Thinking about voice searches, you can review and optimize the existing content on your website or blog, add more user-searched questions and answers, this helps your chances of appearing for related results.
Every day people use voice search more because of its ease and because it brings a good experience with the results, and this tends to improve even more.
Try to understand how you can improve voice searches further and get ahead as most people don’t look at this point.
5 – Don’t miss videos in your strategy
Video marketing is more than a trend, it’s a reality!
Video consumption only increases, whether on Instagram or YouTube, anyone who doesn’t use it will be left behind and lose sales.
Having a good video strategy will help you achieve success for your business.
If up until now you haven’t been making videos to help with sales, it’s time to rethink that and start doing it, besides, it goes well with your SEO marketing strategy.
The video strategy can be used with SEO by any type of business, including small ones, videos help the customer to better understand the products, services and the company.
They bring many advantages, especially if your competitor doesn’t.
Videos add more value to the content you create, in addition to being able to show behind the scenes, reviews, details that can be a differentiator. And through video, people share more easily.
