What is Google Ads? How does it work?

Today we are going to talk about Google Ads in a simple and hassle-free way so you understand what it means to advertise online on this platform.Everyone who browses the internet has at some point come across Google ads, whether doing a search, watching a video on YouTube or on a news website, for example.

But have you ever been curious to understand how these ads work?

The simple answer is Google Ads .

It is one of Google’s services, it is a powerful online advertising platform, and in this article I want to explain what Google Ads is and what are the advantages of using it to reach more people and sell more.

And anyone who wants to learn how to advertise needs to understand more about the Traffic Manager profession . Which is the professional who today takes care of a company’s online advertisements.

What is Google Ads?

Google Ads is an online advertising platform created by Google. It used to be called “Google AdWords” so you may still see someone mention that name.

This Google tool allows companies and advertisers to promote their products and services on the internet.

Google Ads helps advertisers (businesses and professionals) connect with people who are looking for something like products or services, or just information.

How does Google Ads work?

We’ve already seen what Google Ads is, now let’s see how Google’s advertising platform works.

Imagine you have a small business in a city and you sell sports clothing and accessories.

You understand that you need to reach more people and decide to use Google Ads to promote your online store.

Here’s how the Google Ads process works:

Campaign Setup : First, you create a Google Ads account. Then set up a “campaign”. A campaign is like an umbrella that houses your ads. You can customize your campaign by setting things like your daily budget and the locations where you want your ads to appear. Imagine that you only want to sell to neighboring cities, it is possible.
Choosing Keywords : Now, you select keywords related to your products, in this case sports clothing and accessories. For example, “running shoes” and “basketball shoes”, “basketball”. When someone searches on Google using these keywords, your ads have a chance to appear.
Ad Creation : You create attractive and informative ads that showcase your sports shoes. This includes a title, description, and link to your website. This step is very important, as it is what the customer will see when researching, the more attractive the better for you, as the chances of selling increase.
Ad Auction : When someone searches on Google, an ad auction takes place to determine which ads will be displayed.
Google takes into account ad relevance, bid amount (how much you’re willing to pay per click), and other factors to decide which ads will appear and in what position.
Ad Display : Your ads appear in Google search results, on Google partner sites, and even on YouTube videos, depending on your campaign settings.
Click Charge : You only pay when someone clicks on your ad. The amount you pay per click is determined by the auction and your maximum bid.
Personalization: There is still the possibility of defining days and times that your ad should appear, there are many settings that can be made to improve it and appear to the right people.

Types of campaigns in Google Ads

While many people advertise primarily to appear in Google search, when you understand what Google Ads is you really start to see that the possibilities are immense.

In Google Ads , there are several types of campaigns you can create to meet different marketing objectives.

Each campaign type is designed to target a specific audience or achieve specific goals.

For the greatest results, thoroughly consider your digital marketing plan. You may reach more people in different places by creating different sorts of campaigns while advertising your brand.

Here are probably the most widely recognized crusade types:

Search Network Campaigns :
- What they do : Display text ads in Google search results when people search for keywords related to your product or service.
- Goal : Increase qualified traffic to your website and target people who are actively searching for what you offer.
Display Network Campaigns :
- What they do : Display image ads (banners) on a network of Google partner sites, reaching a wide audience.
- Objective : Increase brand visibility, reach a wider audience and increase awareness.
Shopping Campaigns :
- What they do : Display product ads with images, prices and information directly in Google search results.
- Purpose : Promote specific products and direct online shoppers to product pages.
Video Campaigns :
- What they do : Display video ads on YouTube and other Google partner sites.
- Goal : Increase brand awareness, engage audiences with video content, and drive traffic to your website.
App Campaigns :
- What they do : Promote mobile apps on app stores like the Google Play Store.
- Goal : Increase the number of downloads and installs of your app.
Remarketing Campaigns :
- What they do : They show ads to people who have visited your website or interacted with your brand previously.
- Goal : Re-engage previous visitors by encouraging them to return and complete desired actions, such as making a purchase.
Smart Ad Campaigns :
- What they do : They offer a simplified, automated approach to creating online ads, suitable for small businesses.
- Goal : Increase traffic and conversions with minimal management effort.
Conversion Goal Campaigns:
- What they do : Set up campaigns based on specific goals, such as increasing website conversions, conversion value, or brand awareness.
- Objective : Achieve specific business objectives based on your priorities.

These are some of the most common types of campaigns on Google Ads. Choosing the type of campaign depends on your marketing goals and the audience you want to reach. It’s important to understand the type of campaign that best suits your strategy and adjust the settings according to your goals and budget.